Gravity7 Design with AI

Gravity7

Independent product designer and content creator, building AI-powered content experiences: pipelines, publishing and interfaces that make large bodies of content worth exploring.

I'm Adrian Chan, an independent product designer and content creator in San Francisco. I design and build digital experiences with AI at their core: not chatbots bolted onto a website, but content pipelines, publishing systems, admin tools and interfaces that use AI to make large bodies of content interesting to explore and genuinely useful.

Two live sites show what that looks like. Inquiring Lines grew out of two to three years of reading AI research. Rather than keep some three thousand white papers in a private vault, I built a public research library where anyone can follow a question across more than 2,300 papers, a synthesis note for each finding, and thousands of plain-language lines of inquiry, and where Inquiries follow AI news stories into the research behind them. Sightlines exists because I'm a film fan and wanted to work with content I know well, to see what AI can do for a compelling user experience: a guide to 3,400 films where visitors ask for films by mood, bring their own lists and screenshots, get a taste reading, and save what they find.

Each site runs on a system I designed and built with Claude: intake and AI-assisted analysis, editorial checks, publishing, semantic search, admin consoles, analytics and social posting, serving well over ten thousand pages apiece. The user experience is designed as carefully as the content: question-led navigation in one, mood, taste and lineage in the other. Read the case studies: Inquiring Lines and Sightlines.

This is work I can do for clients. It draws on everything I've done before: web design and development, UI, UX and customer experience (I built a CX team at Deloitte Digital), social interaction design, the field I helped define in the 2000s, and content design, going back to educational multimedia such as the award-winning interactive laser disc of Ken Burns's The Civil War. If you have a body of content, whether research, a catalog, a course or an archive, and want to make it explorable with AI, that's the kind of project I take on. Ways to work together →

I also write about AI, language and design, from The Evaluative Other to Knowledge Custodians, and a few smaller experiments are here too: a TV recommender built on audience reviews, Studio Critic and Copy Studio for analyzing the reasoning, rhetoric and audience of a piece of writing.

Featured

Sightlines film guide
Film guide · 3,400 films

Sightlines

A film guide to 3,400 important and popular movies, each read for what it is about, how it feels, what it descends from and what it shaped. Ask for films in your own words or by mood. Bring your own films: paste a Letterboxd list or username, a Reddit thread, or a screenshot of your top four or a shelf of Blu-rays, and get related films back. A taste reading personalizes recommendations, and saved lists and watchlists keep track of what you find. Sort by tone with sliders, narrow by decade, genre, mood or country, and read 136 film essays and 200 spoiler-free film courses.

Behind it is a custom content pipeline that builds each film's analysis, lineage, reception and theory, nearly 14,000 indexed pages, viewing threads that link films across eras, and admin consoles for live visitors, the activity feed and model costs. Built with Claude.

Explore Sightlines →   How it was built →

Inquiring Lines research library
Research library · AI papers

Inquiring Lines

A research library of AI and LLM papers: more than 2,300 papers excerpted verbatim, a synthesis note for each finding that cites the papers behind it, and thousands of inquiring lines, plain-language research questions that connect findings across topics. Search by question, browse by topic, or paste a paper or a post to match it to the research it bears on. Inquiries follow AI news stories, from frontier-model incidents to the alignment debate, into the research behind them.

Behind it is a custom pipeline that takes a paper from arXiv to excerpt, notes, connections and lines of inquiry, semantic search across some 14,000 pages, and an admin console for featuring papers, publishing inquiries and drafting posts. Built with Claude.

Explore Inquiring Lines →   How it was built →

Escher-style drawing hands, one dissolved into smudge, examined under a magnifying glass
Essay · October 2026

The Evaluative Other

What alignment training teaches AI about being judged. Models now behave differently when they believe they are being tested, and researchers disagree about why. Drawing on pragmatics, sociology and critical theory (Austin, Goffman, Giddens, Habermas, Mead, Horkheimer and Adorno), the essay argues that training may be giving models a learned standpoint of judgment rather than any relationship to the people they serve, and that recursive self-improvement could build that orientation into the institutions that make AI.

Read →

Demo

Binge

An Proof of Concept TV and Streaming Recommender based on reviews instead of "More Like This" recommendations. Find streaming shows based on what people say, think, and feel about them. It's a demo of using AI to mine semantic similarities in audience commentary. Built with Claude.

Try it →

Text Analyzer

Studio Critic

An Proof of Concept Studio Critic. Paste articles, social posts, web site copy and analyze it for reasoning, rhetorical styles, AI tells, and audience personas. Save the output as a PDF, downloadable, report card, or full image. This studio critic is a one-page flow and calls an LLM dynamically.

Try it →

Tool

The Close Reader

Copy and paste a blog post, LinkedIn post, tweet, or other article into the window. Click to generate markdown. Copy that into Claude, ChatGPT, or another LLM. Copy what you get back into the next panel and view a linguistic analysis of the reasoning, rhetoric, and targeted audiences used in the post.

Try it →

Three-part essay

The Reader Who Wasn't Reading

One research question, three reasoning approaches, three prompts, and three posts. A look at how prompting with different reasoning modules produces posts that make different arguments. Another experiment using Claude on an Obsidian vault of white paper research.

Read →

Essay

Knowledge Custodians

What impact will AI have on knowledge work, and on the role and status of the expert? I examine what makes expertise and how AI will reshape how it is produced and what qualifies it.

Read →

PDF · 2012

Principles of Social Interaction Design (SxD)

An exploration of the key concepts of social interaction design, from the logic of online social interaction to reflections on designing social tools and user experiences. I break down the relationship between individual user and social practices and how they relate to common interface design aspects of social tools, sites, and software.

Download PDF →

Selected Medium.com, AI, & SxD blog posts