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Reading Notes: Niklas Luhmann and Anthony Giddens

Summary: Reading notes on theories applicable to design of social software and social media. Concepts from systems theory, sociology, linguistics, online interaction and performance enrich our theory of user interaction on Web 2.0 sites, social networking sites like Facebook.com, Youtube.com, Myspace.com and more

These reading notes were taken while researching source material and conceptual frameworks of potential use to social interaction design, an approach I'm developing for use in the development and design of social software, interaction tools, communication technologies and their applications.

Download or view Reading Notes: Social Media, Mass Media PDF, 45 pages.

The Reality of the Mass Media, by Niklas Luhmann, and Anthony Giddens' Modernity and Self Identity together provide a rich basis for unpacking how online media, and social media (user generated content) in particular, couple with the mass media. Each observes the other, further extending and enriching the content of news, advertising, and entertainment through the participation of members of the audience on blogs, content aggregators, social networking sites, and even on recent hits like Youtube. These reading notes are theoretical in tone and substance, and are intended for those interested in social interaction design, especially in how it maps to theories of mass media and a sociology of the media's construction of a reality reproduced daily by social media users.

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