Social Interaction Design

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Social Media and Marketing

Social media marketing is in its early days, and as yet still looks like better advertising, targeted to audiences and affinity-based groups. The terms of talk on the profile page, that accompany user-generated content, and the appear in comments and which are validated by group relations can leverage associations between talk and talkers. Much more, however, is coming. Modern economies are markets of taste. They build taste to satisfy it, and if there's an industry that knows how to surface and organize taste, it's social media. The difficulties will reside in our ability to contextualize user activity and social interaction to the degree that it provides us reliable data with which marketers can conduct dynamic social marketing campaigns. It's a problem of correspondence, of data model and social participation tracking and capture.

Clickthroughs are the audience's footprints, and when it comes to social media analysis, metrics are stuck in the sand
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