Social Interaction Design

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Social Media Paradigm

Social interaction design is social practice-centric. It extends user-centric design approaches by treating the user as socially aware and engaged. By orienting itself to social practices, it views user activity on social media as personal and social routine and pastime. Users use social media to relate to themselves and others, to show and present themselves, to express and talk, to report and tell, to post, comment, and share. When reviewing businesses or products, they are generally aware of their review being a reflection on themselves. Reviews become a means to attract or draw attention to who they are, and through what they review and how, to what they are like. Users put themselves in the company of others, and often define their relationships to members of their audience as friends. Testimonials written say as much about their author and his or her relationship to the person for whom the testimonial is written. And so on. What people do with social media is our focus, and orients the designer's practice.

Social media frame meaningful activities and innovate mediated living
Users are more attentive to what others are doing than to what you would have them do
Activities are Social
Actions are social
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