Social Interaction Design

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Social Media User

The social media user engages through the screen, the interface, its navigation, content organization, layout and so on to become socially involved. Thus his or her needs as a user include a sense for his or her participation. Feedback from the site or service must provide feedback from other users, be this in the form of comments, ratings, page views or what have you. The user is interested in how s/he is doing and how s/he is perceived by a community or audience at large. Social media make this visible and in this are distinct from broadcast media. And sites and services can do this more or less well by writing social participation to the screen, by reflecting user actions and various reflections of audience interest back to users. Our tools and techniques for this are always in development, and we watch and borrow from best practices as a means of finding what works.

In social media, the intentions lost in translation still communicate
People are Content
Presentation of Self
Social Presence
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